Why is green the ‘IT’ colour of 2023?

Green is a colour that doesn’t always get the love it deserves, but as we venture further into 2023 it’s clear to see that green is making its voice heard in the world of fashion and trends, and it’s showing no signs of slowing down. So, what has made green THE colour of 2023? Read on to find out and see some of our favourite green bridesmaid dresses that are beautifully designed to work with any type of wedding.

Why green?

Green isn’t new on the scene, but it has certainly come into favour in many creative industries in 2023, not just fashion but home décor, design, and more. This could be because more celebrities like Victoria Beckham and Tory Burch have been seen in stunning shades of green coats, tops, and dresses earlier on in the year. As soon as big names and fashion icons start including a particular colour more in their wardrobe it doesn’t take long for that colour to become the next big trend of the year.

Aside from this though green is a great option for weddings because there are so many different shades of it. Therefore, you are sure to find the exact right green that works for the season, aesthetic, and theme you are going for whether it is bold and bright or more neutral and subtle. It will always look amazing no matter what other colours you are using in your palette, it won’t clash with flowers or other important wedding elements, and you have a lot of room to be flexible and creative.

For example, if you know you want green bridesmaid dresses but are torn between different shades you could mix and match. Have the maid of honour in one shade and bridesmaids in another or have two different green dresses and arrange the bridesmaids so that one half of them wear one colour and the other half wearing the other colour. This can also be beneficial if some of your girls prefer one shade over another so everyone is happy, and you can make the most of two gorgeous shades of green.

As we move out of winter and into spring there is sure to be a particularly big increase in those wanting green dresses and using green in their weddings. It is a very earthy colour that pairs perfectly with the fresh growth of spring with flowers starting to bloom creating picturesque landscapes for wedding ceremonies and receptions.

Looking for the perfect green bridesmaid dresses?

At Maids to Measure, we have a beautiful and varied collection of green bridesmaid dresses for you to explore. Below are a few examples of some of our best-selling green dresses to give you some inspiration if you’re considering a shade of green for your big day.

Sage Green Tilly Satin High Neck Scarf Tie Halter Dress

The Tilly dress is a popular style with our clients thanks to its timeless high halter neck design and comfortable soft matte satin fabric. We think this dress in sage green would be an amazing addition to a spring wedding. This shade of green is light and delicately feminine, which is perfect for outdoor weddings in the sun surrounded by nature. It strikes the perfect balance between formal elegance and playfully fun. If the Tilly isn’t the style, you’re looking for don’t worry! We have several other styles of sage green bridesmaid dresses so you can find the ideal dress for your day.

Tilly Satin High Neck Scarf Tie Halter Dress - Sage Green - Maids to Measure

Tilly Satin High Neck Scarf Tie Halter Dress in Sage Green, £150

Forest Green Eadie Satin Cowl Back Dress

The Eadie dress is one of our newer designs, but it has quickly become a hit! It is incredibly stylish and modern with a shape that flatters the bodice beautifully. It has flowy cap sleeves, a high neckline, and a slim tie detail with the sweeping cowl back making for a stand-out part of the dress. This dress in a forest green shade is a look we can’t get enough of it has an element of mystery and natural romance that would be amazing in a formal wedding setting in particular, but still has the versatility to work in a wide range of weddings. Again, if you love the green but not the Eadie we have other styles of forest green bridesmaid dresses you and your bridesmaids might prefer.

Eadie Satin Cowl Back Dress - Forest Green - Maids to Measure

Eadie Satin Cowl Back Dress in Forest Green, £150

Olive Green Margot Satin Wrap Dress

The Margot dress is a part of our Ego edit and is a beautiful satin wrap dress in olive green which is a neutral colour that compliments many skin tones. Made from high quality matte satin it is incredibly flattering and features sweet cape sleeves and a tie back feature. A perfect dress for bridesmaids, wedding guests and occasionwear. Our range of olive green bridesmaid dresses offers a variety of styles, perfect for all seasons and body shapes.

Margot Satin Wrap Dress - Olive Green NEW - Maids to Measure

Margot Satin Wrap Dress in Olive Green, £150


Green is a hot trend right now that many people are looking to utilise in their weddings. If you’re looking for the perfect green bridesmaid dresses for your girls, then Maids to Measure can help. Check out our collection today and don’t hesitate to contact us if you have any questions.